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SAS strengthens site in gambling market, connecting Champ Chandler with trade and improving shopper service

23 September 2008: Champ Chandler, one of the planet s leading gambling and gambling companies, has implemented SAS Advertising Mechanization software to improve its shopper service and increase shopper allegiance through a more personalised service, whilst remaining true to its standards of responsibility, frankness and integrity.

SAS, the person in charge in big production brainpower and analytics helps Champ Chandler identify and individually connect with new trade and retain existing ones. Using SAS, the corporation executes campaigns aimed at the individual, where highly targeted loot are offered, based on the shopper s party preferences, reinforcing the corporation s variety promise of a more personalised service.

Corporation chairman Champ Chandler, a respected representation in the British bookmaking industry, states: With over 90 percent of our big production online and the sheer figure of our customers, it can be difficult to develop and maintain personal relationships. It is therefore imperative that we are able to understand and connect with each and every shopper and be able to serve them as best as we can. SAS gives us the brainpower to do just that.

SAS complete advertising solution, which provides a more analytical approach to advertising initiatives, helps Champ Chandler understand shopper behaviour, preferences and gambling patterns. The SAS way out uses this brainpower to run automated and tailored advertising campaigns that enable Champ Chandler to improve its shopper service to party customers.

SAS also enables Champ Chandler to discover vital trends in its big production performance. With the right information delivered to all levels of the business, the corporation continually monitors organisational piece to make faster and better fact-based decisions.

Ian Manocha, Administration Boss at SAS UK adds: The online gambling manufacturing is increasingly competitive. It is vital that gambling companies remain responsible, efficient, and shopper driven, whilst retaining a notoriously fickle customer-base. SAS enables Champ Chandler to truly understand how its trade interact with the company, leading to the most effective advertising possible.

SAS recently expanded its trail in generosity and activity in which gambling show business a middle role, by acquiring Dreams Revenue Optimisation and forming a new Earnings Optimisation Global Practice. The practice is led by Steve Pinchuk, who brings with him time of familiarity in the gambling market. Formerly Corporate Vice Head of Revenue Organization and Division at Harrah s, Pinchuk worked to integrate Harrah s first revenue administration systems and practices with their world-renowned shopper connection programmes.



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